Changing Directions: The Story of a Website

I started 12Writing just over ten years ago.  At the time, I didn't know enough about websites, about teaching, or about writing.  But I was confident.  I was convinced I could do better than others who teach and write online.

And I was wrong.  So as I turn my thoughts forward, here are some reflections on the past.

Writing Long-Tail SEO: Is It Still Worthwhile?

In this world of internet saturation, how do we write in such a way as to attract readers?  Can we use Search Engine Optimization to help attract readers to our websites?  And should we?  Or do we risk stifling the content of our writing by packing it with words simply for the sake of Google?

New Tax Law May Affect Small Websites and Writers

A new tax law passed with Health Care Reform may affect the way small businesses (e.g. writers starting websites which some start-up costs) do business.

Creating an Online Writing University

It isn't often that writers will admit to learning something from lawyers, but the Solo Practice University has developed an educational network for new lawyers that I would like to adopt for new writers.  In this framework, writers would seek out writing instructors who share similar interests.  Yet unlike the Solo Practice approach, I believe that a writing website could overcome the need for membership fees by placing the writers and instructors on equal footing...

Hiring and Interviewing Candidates for 1-2-Writing Associates

Yes, we're expanding. And in keeping with the idea of building an open-source writing website, below I've included my 1-2-Writing Interviewer's Guide. Although I am only hiring in the Baltimore Area, my hope is to gradually expand the website geographically, too. If you are running a small business of your own - or if you're simply interested in my approach to business - please read on.